GT Podcast - EP 1: The Inception of Garage Therapy
#GarageTherapy #Detailing #Podcast
Welcome to the Garage Therapy Podcast, where we take you behind the scenes of Garage Therapy and its journey from inception to becoming a trusted name in car care. This series is for detailers, entrepreneurs, and enthusiasts who want real industry insights on detailing, product development, and branding. Join Jonny @jonnyshielldetailing and Maz @GarageTherapyOfficial as they discuss:
🔹 The inception of Garage Therapy – how it all started and the meaning behind the name.
🔹 The challenges and triumphs of entrepreneurship in the detailing industry.
🔹 How we approach product development, ensuring high-quality detailing products for all users.
🔹 The science and strategy behind product systems and how they enhance user experience.
🔹 Challenging industry norms and consumer choices to raise standards in car care.
🔹 How professional athletes influence marketing strategies and audience targeting.
🔹 The importance of business strategy, branding, and product design in building a trusted brand.
🔹 A breakdown of our Zero to Three product system and why it’s essential.
🔹 Non-negotiables in business quality – what we refuse to compromise on.
🔹 The future of Garage Therapy, upcoming detailing products, and customer engagement strategies.
🚀 Whether you’re a detailing enthusiast, business owner, or just passionate about branding and product innovation, this podcast is for you!
🔔 Subscribe to stay updated on new episodes!
📲 Follow us on Instagram: https://www.instagram.com/garage.therapy.channel
📘 Facebook: https://www.facebook.com/garagetherapyuk
🌍 Visit our website: https://www.garagetherapy.co.uk
🛒 Shop our products: https://www.garagetherapy.co.uk/shop
Let us know in the comments what you think! 👇
Chapters:
00:00 Introduction to Gary's Therapy Podcast
01:40 The Origin of the Name 'Gary's Therapy'
04:55 The Journey of Creating a Car Care Brand
11:09 Developing Products Methodically
14:51 Understanding Product Systems and Processes
20:53 Challenging Industry Norms and Beliefs
30:38 The Influence of Professional Athletes on Consumer Choices
32:02 Targeting the Right Audience in Product Development
33:28 Creating High-Quality Products for All Users
35:01 The Zero to Three Product System Explained
36:54 User Experience and Product Design
41:13 Non-Negotiables in Business and Product Quality
45:04 Crafting a Memorable User Experience
53:50 Looking Ahead: Future Products and Customer Engagement
